Pandemic Culture: How are brands surviving?
COVID-19 has sent consumers into a frenzy, triggering panic buying and a mass switch to online shopping. So, what does this mean for e-commerce businesses and how are they responding?
In the first of a special three-part series on Pandemic Culture, we look at new consumer buying behaviours, the impact on the e-commerce sector, and what businesses are doing to adapt to the ‘new normal’.